Rainbow Squared

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Becoming a parent, I was terrified that I could no longer be an artist. I briefly convinced myself that a baby would take away my time and identity. To conquer this fear, I drastically shifted my practice: making time for art became art itself.

I create series of 49 pieces that fit together in 7x7 rainbow grids. Each piece draws on a specific color pair as background and foreground, cycling through 49 pairs until the series is complete.

Watercolor, stop-motion animation, digital illustration, personal essay, even collaboration: in every medium, creating the work is a performance and the finished pieces a documentation.

What started as a personal formula for artmaking has turned into collaborative colormancy, a developing digital divination system.

To learn more and see the images below in motion, visit arainbowsquared.com. To follow along, subscribe on Substack.

Series 6, Ongoing

Year 5, 2021

Year 4, 2020

Year 3, 2019

Year 2, 2018

Year 1, 2017

• Client: Art
• Date: 2017-Ongoing
• Service: Arist, Writer, Animator, Creative Director

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Tides Brand Launch and Management

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Tides is a philanthropic partner and nonprofit accelerator dedicated to building a world of shared prosperity and social justice. In 2017, I came on to help launch their new brand identity, designed by Good Stuff Partners. I coordinated the roll out campaign to staff, partners, grantees, and their entire network developed over 40 years of leadership in the progressive world.

After helping to launch this new brand, I stayed on as Creative Manager, overseeing the production, collection, and deployment of on-brand visual, text, and story assets across platforms including collateral, social media, newsletters, and the new website. I collaborated with and managed photographers, videographers, graphic designers, writers, and web developers to create and maintain a dynamic brand presence.

• Employer: Tides
• Date: 2017-2020
• Service: Branding, Creative Assets, Communciations

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Make Transit Awesome

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To get SF Transit Riders rolling, I organized the Make Transit Awesome IndieGoGo Campaign. I assembled, managed, and collaborated with a rockstar team of media makers and communicators who produced original assets for our graphics and video as well as our perks. We catalyzed riders, planners, and even public officials to personally invest in the movement for better transit, invigorating our supporter base and raising over $27,131.

The perks for contributors all celebrated what I call “Transit Culture.” I devised the concept of stickers that transform your transit pass into a badge of pride. The following talented and renowned Bay Area artists provided their original artwork: Clockwise from Bottom Left: Work by Amos Goldbaum, Rachel Cassandra, and Sirron Norris.

My project management in this and other fundraising efforts was crucial in SF Transit Riders achieving their $100,000 fundraising goal for 2016. Original graphics by Steve Pepple, pictured below, illustrated each tier our fundraising strategy and framed this campaign: Sustaining, Advocacy, Engagement, and Innovation.

The amazing list of collaborators on this project include: Stan Parkford, Andy Bosselman, Ben Kaufman, Steve Pepple, Sean Donald, Theresa Thao Nguyen, Meredith Sward, and ReeD Martin.

• Employer: SF Transit Riders
• Date: May 2016
• Service: Producer, Creative Director, Crowdfunding

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PUBlic Transit CRAWLs

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Instead of crawling on your knees, why not crawl together on the bus? These roving fundraisers for SF Transit Riders reinvigorated old members and brought in many new ones, activating Muni as a site of social engagement and transit pride.

• Client: SF Transit Riders
• Date: 2014-2016
• Service: Event Production, Graphic Design

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22-Day Muni Challenge

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For this groundbreaking, on-going, media event, city officials not only rode public transit daily but shared those rides on social media, generating public dialogue about the stewardship of our transit system.

All 11 members of the Board of Supervisors as well as the Mayor rode at least once, with a collective 316 reported rides between them. Participants tweeted while riding public transit using the hashtag #OnBoardSF. Results populated a dynamic, responsive Leader Board built by the talented civic designer Steve Pepple. Riders citywide checked this page throughout the challenge to see who was in the lead, filling the feed with their own #OnBoardSF selfies and posts.

The challenge ran from Monday, June 1st to Monday, June 22nd, 2015, one day for each of the years since 1993 when San Francisco voters passed Proposition AA: "City officials and full-time employees [shall] travel to and from work on public transit at least twice a week." 22 years later, this policy agreement had never been acted on, and this was a chance to make up for lost time.

This campaign was a fun, positive way to encourage civic participation and generate public dialogue from citizens and officials alike. It also helped build the SF Transit Riders brand as an engaging, positive, and creative advocacy organization.

• Client: SF Transit Riders
• Date: June 2015
• Service: Project Management, Communications, Event Production

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Lines Made By Walking

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Lines Made By Walking was month long installation and art experience. Five epic group excursions departed from StoreFrontLab and ended at different points along the water, going counter-clockwise around the perimeter of San Francisco.

On each walk we collectively tracked points and moments of interest, marking them on the sidewalk with chalk and audio recording field notes on location. I then plotted the coordinates of these points directly onto the wall of the gallery, on top of a giant projected map.

For the final show at StoreFrontLab, I created two sound pieces by editing and splicing together the nearly 500 different recordings. Listen to them here.

Over 100 people participated in the walks, sharing and spreading their stories and observations across the city.

We also hosted a special Hand-Drawn edition of Maptime, an educational mapping hack night and workshop group.

• Space: StoreFrontLab
• Date: 2014
• Service: Art, Event Production, Group Facilitation, Mapping

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Art By-Products

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In addition to the trash, recycling, and compost bins at California College of the Arts, I distributed another bin to each of the 75 graduating fine arts students for the by-products of their work for the MFA Show and collected the contents weekly from March 16th to May 16th. Intercepting and exhibiting these materials as art technically made the 2013 MFA Show a zero waste event.

San Francisco aspires to be a “Zero Waste City” by 2020. Zero waste initiatives typically prioritize industrial recycling and landfill diversion, accepting discard as a necessary evil of production and consumption. Rather than focusing on what to do with waste once it already exists, are there ways to prevent waste in the first place? Are the industrial and personal changes required to achieve zero waste even possible?

For this project, I implemented and executed a new waste diversion program, gaining the participation of 75 students and even mistakenly janitorial staff. Art By-Products exercised my skills in branding, graphic design, project management, installation, and trash collection.

By-Products of the 2013 CCA MFA Show is now on permanent display at the Altamont Landfill in Livermore with the rest of San Francisco’s waste.

• Space: California College of the Arts
• Date: 2013
• Service: Branding, Production, Collection, Installation, Direction

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